Most small businesses have a marketing problem that isn't a budget problem.
It's a time problem. A consistency problem. A "we know what we do but we don't know how to say it in a way that makes people care" problem.
Pomelli is Google's attempt to solve that. It's a free AI marketing tool built by Google Labs in partnership with DeepMind, currently in public beta. You give it your website URL. That's the entire setup.
From your URL, it builds what it calls your "Business DNA." It scans your site — the copy, the images, the color palette, the fonts, the tone — and constructs a brand profile automatically. No uploading a logo kit. No filling out a brand questionnaire. No explaining yourself to a tool that doesn't know you. It reads what you've already published and infers who you are from that.
Then it generates campaign ideas and actual content assets — social media posts, captions, ad visuals — all matched to your brand identity. The outputs are editable. You take what works, adjust what doesn't, and post it.
The gap it fills is real. Most AI content tools generate generic output that sounds like it was written for everyone and therefore resonates with no one. Pomelli's bet is that anchoring to your actual existing brand — the one you've already built, even imperfectly — produces output that sounds like you instead of sounding like a template.
It's free while it's in beta. Available in the US, Canada, Australia, and New Zealand. Several hundred image and video generations included before any limits kick in.
Go give it your URL.
See what Google thinks your brand is.